CREATIVE CONTENT PARTNERSHIP PRESS RELEASES
Welsh language concept album inspires giant artwork at iconic Cardiff music venue
U.K., Cardiff: 3rd December 2015 – A giant piece of street art celebrating Wales’ vibrant creative community will be unveiled today in Cardiff, inspired by Welsh Music Prize winner Gwenno Saunders and her album ‘Y Dydd Olaf’.
Created by local artist and designer, Mark James, it is the second in a series of murals commissioned by the consumer education initiative Get it Right from a Genuine Site which works to promote and increase awareness and respect for the value of the UK’s creative industries.
Gwenno’s widely heralded ‘Y Dydd Olaf’ is a concept album based on the 1976 Welsh language Sci-Fi novel of the same name by Owain Owain. The story imagines a dystopian future where robots take over the world, turning humans into clones and corrupting their minds. This theme of preserving cultural identity underpins Gwenno’s album and she is a huge advocate of Wales’ creative communities.
The design adorns the walls of the iconic Clwb Ifor Bach, a creative hub, nightclub and music venue also known for its Welsh-language club and community centre.
On seeing the mural completed for the first time, Gwenno said: “Get it Right from a Genuine Site is promoting a very important message to young people about the value of creativity on their own doorstep and beyond. Wales produces some of the brightest creative talents in the world; in every discipline imaginable.
“We have many unique and important stories to share through our art, and in order to be able to continue the wider community must support us by getting our work from legitimate sources. That’s what the @getitright campaign stands for. I’m honoured to be part of this artwork that celebrates and represents all the wonderful creativity that this city has to offer.”
Standing at 12 meters high and 38 meters wide, the mural has been painted by local street artist, Rmer, renowned for his skills in creating photo realism and abstract work. His pieces have been featured in many international publications and exhibited internationally.
Mark James, artist and designer of the Cardiff mural, said: “Gwenno is a fantastic artist; passionate about advancing understanding of the Welsh creative scene through her music. Rmer has been working with local Cardiff old school writers since the early 1990′s, founding the graffiti art collective Cruel Vapours and the three of us have worked together on this artwork to celebrate the cultural significance of the area.
“Clwb Ifor Bach has been home to Cardiff’s creative communities for the past 30 years making it the ideal setting for the mural. We want people of the city to see the mural and appreciate what they have on their own doorsteps. We’re really proud of this artwork and hope the people of Cardiff are inspired by it as well.”
The launch of the wall in Cardiff follows the successful unveiling of an 18m high mural at the Custard Factory in Birmingham which featured poet and writer Benjamin Zephaniah as well as Academy Award Nominated actress for the Theory of Everything, Felicity Jones. The wall captured the energy and diversity of Birmingham’s creative industries, from music to film to TV to publishing, and the people that breathe life into them.
The Cardiff launch is one of five giant murals that will transform the landscapes of cities across the UK to celebrate the cultural history and the current diversity of the creative industries within each region. Liverpool, Bournemouth and Edinburgh will follow Birmingham and Cardiff, with artworks designed and created by local talent.
The work in all five cities is being curated and recorded by Global Street Art, the UK’s largest urban art platform, with other partners also involved in documenting the events.